Instagram Stats Every Digital Marketer Should Understand

From its humble beginnings in 2010 as a simple photo sharing app, Instagram has become one of the most popular & successful apps of all time! What changed? Let’s review a few key Instagram stats.

Instagram co-founder Kevin Systrom has credited much to luck. We’d argue that Systrom & partner Mike Krieger created much of that luck. By adding filters & creating an environment that led people to share their photos.

7 years later, Instagram has continued to grow & evolve. The most recent feature, Instagram Stories, now boasts more than 100 million daily active users!

Our infographic will focus on 3 key Instagram stats that demonstrate the importance of the platform to digital marketers.

BONUS E-BOOK! Checklist: From 0 to 100,000+ Instagram Followers

(Infographic) 3 Instagram Stats Every Digital Marketer Should Understand

Key Takeaways

600 Million Monthly Users

Are people using it? Yes! According to Instagram, they now have over 600 million users (December 2016) – and 100 MILLION OF THEM JOINED IN THE LAST 6 MONTHS OF 2016!

Not only are they boasting incredible growth, statistics show that Instagram users share nearly 98 million photos per day!

This large, engaged audience should be attractive to any digital marketer!

Used by 49% of Brands

..and that number is expected to surpass 70% by 2017!

According to research by Forrester, top brands are now posting nearly 5 times per week which represents a 50% increase over 2015. Additionally, 60% of those brands use consistent filters.

Whether you’re marketing clothing, technology or services, frequency & consistency are keys to Instagram growth!

Instagram Users Take Action

According to Instagram’s marketing blog over half of users are following at least one business; 60 percent have said they learned about a new product or service on the platform & a full 75% of users have clicked through to a website after viewing an Instagram advertisement!

Don’t forget your hashtags! According to Simply Measured, posts with at least 1 hashtag averaged nearly 13% more engagement than posts without.

See our list of all the best tags right here!

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